What a listing needs, made properly
We publish design-led homes, which means we spend our days looking at what makes one photograph well and what makes one fall flat. This is that work, offered on its own — for your listing rather than for our post.
Everything here is quoted per property. A studio and a twelve-acre compound are not the same job, and a price list that pretends otherwise would be wrong in both directions.
A crew, a day, and in staging's case a warehouse. These are the ones with a window — the earlier a property reaches us, the more of them are still open to it.
Photography
Stills that treat the house as architecture. We shoot for the way a room actually reads — the light it gets, the detail that makes it worth stopping on — rather than working down a checklist of angles. Once a listing is live the shoot has already happened, so this is the one that expires first.
Videography
An architectural film — the walk-through a still can't do — cut once properly and again vertically for the feed. Most listings never get one, which is exactly why it still lands after a property is live.
Drone
Aerial stills and motion, flown by a licensed pilot. It is the only way to show land, roofline, and how a property sits against everything around it — which makes it close to mandatory out east and upstate, and close to pointless for a walk-up.
Staging by ZZ Driggs
Furniture with a point of view, from ZZ Driggs. Staging is the one service here that keeps working after the photographs are taken — it sells the showing as much as the picture, so it stays useful right up until the property is spoken for.
The quieter half. Neither expires while a property is still for sale.
Floor plan
Drawn by hand rather than exported from software, dimensionless on our paper stock. It is the drawing people screenshot and send to their partner, which is a better reason to make it well than any of the usual ones.
Listing copy
The research and then the writing — who built it, when, what was here before, what has been changed. We do this for every property we publish; this is the same work, written for your listing rather than for our post.
Tell us where the property is in the process and we will come back with what is still worth doing to it, and what it costs.
Submit a property