How far a property travels when it runs here.
Every figure on this page is read from our own analytics — Instagram’s API, the site’s event log, and the letter’s send reports — and carries the date it was captured. Nothing is estimated, and nothing is rounded up. It is refreshed about once a week.
The audience
The account went from 20,445 followers on September 4 to 27,843 on October 1 — 7,398 in 27 days, around 274 a day, none of it bought.
Followers read October 1. Reach and views are the trailing 30 days across 119 posts. That reach figure counts an account once for every post it saw, so it is accounts reached across 119 posts — not a count of distinct people.
What one post does
Across every post in the last 30 days. The median is printed next to the average because the distribution is hit-driven rather than even — the strongest post in this window did 382K views on its own, and an average alone lets one outlier describe a feed that mostly does something quieter.
Saves and shares are the ones worth reading. A house someone saves is a house they are still thinking about, and it is the closest signal to intent that any of this produces.
Who they are
Instagram’s own follower demographics, read September 30. These describe followers rather than everyone a post reaches, and Instagram classifies only a share of them, so each figure is a percentage of the followers it could place.
The site
Every property that runs on Instagram gets a permanent page here, and the page is the part that keeps working. A post is read in a day; 68% of a property’s views arrive after that day, from search, from the letter, and from people coming back to look again. Every inquiry went straight to the agent who holds the listing.
The Sunday letter
A few homes and the stories behind them, every Sunday. The rates are the average of the 2 sends recorded between August 30 and September 6, read September 10.
Every on-site link in the letter is tagged, so that last figure is arrivals we counted ourselves rather than clicks the email platform reported. We publish the letter’s rates and not its size.
How these are produced
The Instagram figures are pulled from Instagram’s own API and snapshotted into our database every day, so the growth line is a record rather than a memory. The site figures are our own event log over the trailing 90-day window. The letter’s rates are read off its send reports by hand, which is why they carry a separate date from everything else here.
If you want a figure that is not here, or the same numbers cut for a particular property, ask — it is a query, not a negotiation.